Not so long ago - meaning, still today! - programmatic teams are buying static, inventory-only PMP's. They are hand selecting some publishers, putting a ribbon around them, labeling it "unique", then going into their DSP and smothering those "unique" PMP's with audience targeting layers. It jacks up CPM's and falsely presents itself as "quality targeting" when the fact is it's all so unnecessary.
Enter, the world of curation.
At MOMENTUM, we have developed a new way to curate PMP's. Using AI and advanced pattern detection technology - we are able to bundle audiences and inventory, and deliver a dynamic, ever-evolving Deal ID it to your DSP seat.
What that means, is your PMP changes and takes shape over time. It learns. It gets better. It gets more efficient. And it does so without the requirement of manual optimizations.
Better yet... we do PMP curation at no cost to you (the brand or advertiser).
Curated Private Marketplaces
We build private marketplaces tailored by industry, geography, and performance goals. We deliver these bespoke PMP's directly to your DSP seat via deal ID's, at no upfront cost.
The days of static, inventory-only PMP's is dead.
Using AI and advanced pattern detection technology, we curate deal ID's that bundle inventory and audiences and dynamically change as performance is proven.
AI-Curated private marketplaces for your programmatic buys.
Audience Design
Our access to an audience
intelligence platform, built
with proprietary AI, helps us identify and reach the right consumers at the
right time.
Limitless Curation
Instant access with top SSPs and global curation platforms, unlocks brand-safe, high-quality media and enables true omnichannel activation. We work with the best in
the ecosystem giving clients access to premium inventory wherever your audience is.